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“Blue Ribbon Transport (BRT) offers Optimization Solutions utilizing the power of MercuryGate’s Mojo Optimizer. Combine this software with BRTs FSMA compliant network, and customers can now benefit from our combined Optimization Tools and High Service Perishable Commodity mindset”.
-Trish Monroe, Senior Assessment & Implementation Consultant

While networking within the logistics industry, I consistently hear buzz words like “LTL shipments”, “optimization”, “competitive line haul rates”, and, the one that blows my mind, “more frequent deliveries to end customers”.

Why the need for these “buzz words”?  Are we not satisfied with how transportation works today?

Over the last decade, vendors and customers have worked tirelessly to reduce transportation cost by minimizing the frequency of deliveries to end destinations. So why are we going backward? The answer is: We aren’t!

By increasing deliveries you are giving your end customers the ability to order more frequently in reduced quantities. This reduces their storage expenses and allows them to operate on a leaner level.  On the other hand, this may be advantageous for ‘Smart’ vendors as well.  If consolidation can be had of smaller shipments a vendor can utilize a multi-stop truckload solution, or potentially dedicated routes. With this evolution of optimization within the industry, 3PLs as well as shippers are now able to meet your needs while also keeping costs down. This is done by consolidation, what if scenarios, as well as network overlapping. Manual paper and pen approach is the way of the past.

I’d like to reference a White Paper, MercuryGate and Mojo.  In this paper you will read of all the positive ways that Mojo can help change a shipper, 3PL, and even a consultant’s role. Touching every part of a supply chain from Shipper to 3PL to end customer.

“Optimization can be deployed in a wide range of scenarios. It can be used during the procurement process to make sourcing decisions, during the actual planning process when you’re identifying capacity requirements, and during the execution process when you’re building actual loads. Last but not least, it can also be used in strategic network design when making decisions like adding pool points to reduce network cost.”

Blue Ribbon Transport (BRT) offers Optimization Solutions utilizing the power of MercuryGate’s Mojo Optimizer. Combine this software with BRTs FSMA compliant network, and customers can now benefit from our combined Optimization Tools and High Service Perishable Commodity mindset.

Why is beneficial? When looking for a 3PL or an outsource solution it is imperative to know the product and have solutions. BRT works with everything from dry product to produce and even ice cream. With a nationwide network of head hauls and back hauls as well as consolidation warehouses, we are focused to run the best solutions for our clients.

Utilizing Mojo for consolidation and pooling points BRT can take your 2 pallet deliveries 4 times a week and consolidate routes to ensure you’re getting the best “bang for your buck”.   Erich Hofmann, Senior Supply Chain Analyst (BRT), states “If you can think it, you can try it with this software.  Sometimes you look like a Genius and sometimes a Dud but you can always find the answer to that ‘what if’ question.”

Cross customer consolidation, network overlying, backhaul programs, and even procuring partnerships are all the way of the future. Utilizing tools to continually improve service and networks is BRT’s expertise. Here at Blue Ribbon, we strive to partner with our clients not just a transportation provider but to be a supply chain partner.  If you need more information on the direction the industry is going or what BRT has to offer please contact me or my team of Supply Chain Advantage Specialists!