DSC_0030It has been extremely exciting to see so many new faces around BRT. Between recent new hires and our intern program, parking is becoming a premium!

The type of growth we are experiencing at BRT presents unlimited opportunities for our team members. It also presents its own set of challenges. The biggest challenge is culture.

As most of you know I am a firm believer in culture. Whether it’s here at work or at home, we all are part of a culture. The word itself is simply a noun, but when you put an adjective in front of it, suddenly culture becomes an extremely powerful force. One that can propel a company and its people to success and personal fulfillment or one that can limit potential and demoralize well-being.

I side with Tony Hsieh’s, the CEO and of Zappos, belief; that interactions both between employees and with customers and vendors – are the key to a business’s identity. Here are two of my favorite quotes from Tony:

  1. Surround yourself with the right people:  “At Zappos, we really view culture as our No. 1 priority. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.”–January 9th, 2010, The New York Times
  2. Practice what you preach:  “We believe that it’s really important to come up with core values that you can commit to. And by commit, we mean that you’re willing to hire and fire based on them. If you’re willing to do that, then you’re well on your way to building a company culture that is in line with the brand you want to build.”–November 15, 2010, The Huffington Post

The amazing power about culture is that it is not created by the CEO, HR, or Marketing. Those departments simply nurture it. An authentic culture is created by everyone. Every activity we execute, every decision we make, and every interaction we have has a direct impact on the culture you are a part of. At the end of the day BRT will only go as far as we all decide to take it.

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