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“At Blue Ribbon Transport, we pride ourselves on being original and unique.  We pick up the phone to call our customers to ask how we can make their lives easier.”
Nate Fry- Director of Business Development, Blue Ribbon Transport

 

In today’s business environment there’s much debate on cold calling verses direct marketing campaigns.  I believe this is clearly an adaptation to our millennial workforce and nothing more.

Direct marketing campaigns are often avoided like the plague.  I have certainly become victim of opening numerous emails that ultimately result in receiving hundreds of follow-up emails that I just can’t keep up with.  We live in a society where emails consume our lives thus when we see a subject line that looks a little fishy, we just delete the email.

The millennial generation seems to be one that utilizes technology to reach the masses rather than be original and stand out among the crowd.  I recently attended a sales seminar where the topic of prospecting was brought up.  It was the first sales seminar that I have attended in years but I heard a story that resonated with my personal experiences.

The story that I heard revolved around Halloween.  If you are the one passing out candy and you have 15 Ninja’s, 20 vampires and 1 life-like bear, who are you more likely to give more candy too?  Of course the life-like bear because it was original.

At Blue Ribbon Transport, we pride ourselves on being original and unique.  We pick up the phone to call our customers to ask how we can make their lives easier.  We feel that by building strong relationships it’s easier to have more strategic discussions by promoting openness.

I have been in the transportation industry for almost 15 years and during that time I have found picking up the phone is always much better than simply sending an email.

Would you agree?

Nate Fry – Director of Business Development, Blue Ribbon Transport